Date: Tuesday, November 10, 2020
Time: 10:00 AM EST
2021 Global Color & Design Trends: Transcend
Be Well, Be True, Be Wild
0.1 CEU learning credit – IDCEC, AIA, IIDA, ASID
We chose the themes and colors for the 2021 Global Color Forecast two months before the coronavirus outbreak and found that the societal and emotional touchpoints identified as key influencers were consistent and even magnified by the pandemic. The year 2021 is about our quest for comfort; the trends stories provide three pathways to get there. The 2021 global trends story is titled Transcend, meaning to go beyond the range or limit of something; to surpass. Each theme: Be Well, Be True, Be Wild – all seeking pathways to comfort in a very unpredictable world. Be Well takes wellness to a new level where kindness and optimism translates to nuanced, natural colors. Be True digs to find how comfort is found in nostalgia, community and purpose with rich, anchor colors. Be Wild is the antidote to the negativity in the world with activist brights and fun, unconventional colors from each color family.
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